Media
Spoiler Alert: Media Industry Lacking Training
According to a recent survey poll of 150 marketing, media and agency executives by ID Comms, their “Global Media Training Report” finds that 71% or
Michael Hubbard
April 26, 2019
Analytics
Know Your Damn Role
If I had a nickel for every time a media partner wanted to discuss how great their CPA was, or how wonderful a campaign was
Seth Hargrave
August 30, 2017
Analytics
The Definitive Guide to Media Jargon – Part 2: Math Behind the Media
Note: This is the second installment of a two-part blog post covering basic terminology, acronyms, abbreviations and definitions used in media planning and buying. In
Seth Hargrave
July 19, 2017
Analytics
The Definitive Guide to Media Jargon – Part 1: Media Mumbo Jumbo
Note: This is the first installment of a two-part blog post covering basic terminology, acronyms, abbreviations and definitions used in media planning and buying. We
Seth Hargrave
July 18, 2017
Media
4 Reasons to Ditch Your Traditional Media Mix for Digital
Okay, put down the phone, you don’t have to cancel all of your traditional buys. Honestly, a good media plan generally needs a mix of
Carly Wisse
May 31, 2017
Analytics
Five Things You Need to Know About Attribution
Attribution modeling. Anyone who’s had a professional conversation with me in the last four years has probably heard me harp on the subject. For those who are
Seth Hargrave
April 25, 2017
Media Two In the News
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Kayleigh Barber
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Kayleigh Barber
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Kayleigh Barber
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Kayleigh Barber
