I remember very vividly back in 2013 when I was asked to speak about the next up-and-coming trend in digital media buying at the Internet
If you’ve been relying on attribution tracking and driving users down the path to conversion through remarketing, you might want to hold on… I might
Digital media viewability was defined by the IAB was a bad thing or a good thing. At the time, nobody had any clue – yet
As technology progresses and everything is literally on demand, it’s a good time for us to take a look at both our organic and paid
You know that shirt that has been following you around on the internet for the past week? That way-different-but-kinda-cool shirt that you impulsively put in
Data Management Platforms (DMPs)? Digital Marketing Hubs (DMHs)? Where do all of these technology companies fit in the programmatic ecosystem? We recently attended AdExchanger’s Programmatic
