Media Insights

Passion

No, I’m not talking about a steamy love scene on some soap opera that pushes the boundaries of what is acceptable imagery on prime time TV.  I’m talking about the passion you bring to your job, to your life…. what you are passionate about.   Let’s start with defining passion. There are a lot of variations, Read More

An Overlooked Feature in Search: Beta Testing

Every few weeks, Google releases new features in AdWords they test before pushing out the all advertisers. Some are only available to select clients in closed tests. Some are released to the public after testing. Some close without ever seeing the light of day. These tests are Betas. If you’re not familiar with them, Betas Read More

The Definitive Guide to Media Jargon – Part 2: Math Behind the Media

Note:  This is the second installment of a two-part blog post covering basic terminology, acronyms, abbreviations and definitions used in media planning and buying.  In case you missed it, read the first here. As any of my high school math teachers would tell you, becoming an astrophysicist was not in the cards for me.  Just Read More