The digital advertising industry has a problem. And no, I’m not talking about privacy concerns or lack of transparency. Those topics are certainly on the
At Media Two we often encounter the question, “Why would I pay for clicks on my brand own name [via paid search ads] when I
A constant debate you’ll hear in the world of digital media buying is the debate between the Google Display Network (GDN) and programmatic buying using
Programmatic advertising has seen exponential growth over the last ten years and is now implemented in most media strategies. Estimations by eMarketer state that by
Social media is continuing to take over the advertising industry by storm – and we as advertisers and agencies are loving it as we continue
I was reading a MediaPost article last week about a robot being developed by Ford that will walk packages up to the front door, which
