I’ll begin by saying I’m no economist. I’m a pragmatist. One plus one has always equaled two in my mind. That’s why I’m left with
Google recently announced the coming upgrade regarding Google Ads Discovery campaigns, soon to be known as Demand Gen campaigns. And like you, we’re not terribly
In a world where social media has become an integral part of our daily lives, Meta (formerly Facebook) has once again made a move that’s
On July 1st, Google Analytics 4 (GA4) will officially become the law of the land, and Universal Analytics (UA) will stop processing data. As with
What goes around comes around. And so it is with search. With artificial intelligence being deemed a “Google killer”, it is hard to remember how
We see media as an investment. It isn’t just an expense, but an opportunity to generate revenue. A conscious investor is keenly aware of where
