Google Analytics 4: Unveiling the Best and Worst Features
On July 1st, Google Analytics 4 (GA4) will officially become the law of the land, and Universal Analytics (UA) will stop processing data. As with
On July 1st, Google Analytics 4 (GA4) will officially become the law of the land, and Universal Analytics (UA) will stop processing data. As with
What goes around comes around. And so it is with search. With artificial intelligence being deemed a “Google killer”, it is hard to remember how
We see media as an investment. It isn’t just an expense, but an opportunity to generate revenue. A conscious investor is keenly aware of where
The digital advertising industry is constantly evolving. With the advent of new technologies, changes in data privacy norms, and the need to stay ahead of
Around a year ago, we began a process of reflection here at Media Two – looking at the values that truly make up our culture
Media buyers often have a different perspective on why an ad is good. Things like brand recall, trackability, or a call to action give us