Note: This is the first installment of a two-part blog post covering basic terminology, acronyms, abbreviations and definitions used in media planning and buying. We
Did you ever have a treasure map when you were a kid? Maybe one with the footprints to denote the correct path to follow and
A few weeks ago at Google Marketing Next, Google Attribution was released. Search strategists rejoiced, brands got all teary-eyed and marketing managers popped champagne bottles.
Okay, put down the phone, you don’t have to cancel all of your traditional buys. Honestly, a good media plan generally needs a mix of
If you have ever worked for an agency or with an agency, the word ‘culture’ has sure been tossed around a time or two. The
Attribution modeling. Anyone who’s had a professional conversation with me in the last four years has probably heard me harp on the subject. For those who are
