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Media

Passion

No, I’m not talking about a steamy love scene on some soap opera that pushes the boundaries of what is acceptable imagery on prime time TV.  I’m talking about the passion you bring to your job, to your life…. what you are passionate about.   Let’s start with defining passion. There are a lot of variations, …

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An Overlooked Feature in Search: Beta Testing

Every few weeks, Google releases new features in AdWords they test before pushing out the all advertisers. Some are only available to select clients in closed tests. Some are released to the public after testing. Some close without ever seeing the light of day. These tests are Betas. If you’re not familiar with them, Betas …

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The Definitive Guide to Media Jargon – Part 2: Math Behind the Media

Note:  This is the second installment of a two-part blog post covering basic terminology, acronyms, abbreviations and definitions used in media planning and buying.  In case you missed it, read the first here. As any of my high school math teachers would tell you, becoming an astrophysicist was not in the cards for me.  Just …

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The Definitive Guide to Media Jargon – Part 1: Media Mumbo Jumbo

Note:  This is the first installment of a two-part blog post covering basic terminology, acronyms, abbreviations and definitions used in media planning and buying. We can probably all agree that in today’s world we live in a constant state of information overload.  Every time you turn around old Mr. Webster has found something new to …

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X Marks the Spot

Did you ever have a treasure map when you were a kid? Maybe one with the footprints to denote the correct path to follow and clues to be deciphered along the way. Perhaps your mom buried chocolate coins in a box, and made a map with clues about its location that provided hours of adventure …

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Here’s What’s Wrong with Google Attribution

A few weeks ago at Google Marketing Next, Google Attribution was released. Search strategists rejoiced, brands got all teary-eyed and marketing managers popped champagne bottles. Their attribution prayers have finally been answered. On the other hand, in our office eyes rolled, laughs were stifled and chairs emptied with the announcement. Yes, the integration between DoubleClick …

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4 Reasons to Ditch Your Traditional Media Mix for Digital

Okay, put down the phone, you don’t have to cancel all of your traditional buys. Honestly, a good media plan generally needs a mix of traditional and digital. But your ROI is probably taking a hit because you either don’t have enough digital, or you don’t have any (eek!). If you aren’t sold on digital …

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How Important Is Agency Culture?

If you have ever worked for an agency or with an agency, the word ‘culture’ has sure been tossed around a time or two. The two words seem to go hand in hand. Advertising agencies have had an offbeat culture since the 1960’s largely fueled by the Creative Revolution, compared to the rest of Corporate …

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Five Things You Need to Know About Attribution

Attribution modeling. Anyone who’s had a professional conversation with me in the last four years has probably heard me harp on the subject. For those who are unfamiliar, the concept of attribution modeling is actually pretty simple. First, take every single data source you can think of from your marketing mix and centralize it. Second, track conversions against …

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5 Ways Your Agency is Failing You

You may have noticed already but many advertising agencies are failing their clients – failing to adequately prepare CMOs for the board room by failing to tell the story of what their marketing is actually doing to sell products and services. Agencies live in the data. Or at least they should, and there’s no key …

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