Last week I attended iMedia’s Agency Summit where agency professionals gathered to discuss how agencies and media evolve with technology innovations constantly disrupting our industry.
“We are making optimizations” You may hear your agency or sales rep say these words and you don’t think twice about what that actually means.
If I had a nickel for every time a media partner wanted to discuss how great their CPA was, or how wonderful a campaign was
Digital media viewability was defined by the IAB was a bad thing or a good thing. At the time, nobody had any clue – yet
Every few weeks, Google releases new features in AdWords they test before pushing out the all advertisers. Some are only available to select clients in
