Media Two Interactive

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Category: Media

Media
Melissa Ilardi

Optimize Shmoptimize

“We are making optimizations” You may hear your agency or sales rep say these words and you don’t think twice about what that actually means.

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Analytics
Seth Hargrave

Know Your Damn Role

If I had a nickel for every time a media partner wanted to discuss how great their CPA was, or how wonderful a campaign was

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Media
Michael Hubbard

Digital Media Viewability

Digital media viewability was defined by the IAB was a bad thing or a good thing.  At the time, nobody had any clue – yet

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Media
Heather Morrison

Passion

No, I’m not talking about a steamy love scene on some soap opera that pushes the boundaries of what is acceptable imagery on prime time

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