Media
Optimize Shmoptimize
“We are making optimizations” You may hear your agency or sales rep say these words and you don’t think twice about what that actually means.
Melissa Ilardi
September 26, 2017
Analytics
Know Your Damn Role
If I had a nickel for every time a media partner wanted to discuss how great their CPA was, or how wonderful a campaign was
Seth Hargrave
August 30, 2017
Media
Digital Media Viewability
Digital media viewability was defined by the IAB was a bad thing or a good thing. At the time, nobody had any clue – yet
Michael Hubbard
August 23, 2017
Media
An Overlooked Feature in Search: Beta Testing
Every few weeks, Google releases new features in AdWords they test before pushing out the all advertisers. Some are only available to select clients in
Trey Dickert
July 27, 2017
Analytics
The Definitive Guide to Media Jargon – Part 2: Math Behind the Media
Note: This is the second installment of a two-part blog post covering basic terminology, acronyms, abbreviations and definitions used in media planning and buying. In
Seth Hargrave
July 19, 2017
Media Two In the News
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Kayleigh Barber
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Kayleigh Barber
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Kayleigh Barber
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Kayleigh Barber
