
Why Experience Matters in the Age of Data-Driven Marketing
We love data, it helps guide strategy, educate optimizations, and justify results. However, marketers today face immense pressure to base their decisions solely on data.
We love data, it helps guide strategy, educate optimizations, and justify results. However, marketers today face immense pressure to base their decisions solely on data.
In late February 2020, I attended what would be my last in-person event before the COVID shutdown – LiveRamp’s RampUp San Francisco 2020. The theme
We recently called out Microsoft’s lack of transparency in specific aspects of their search advertising. Now we’re taking Google to task for their shortcomings and
Here at Media Two, we take pride in being constructive critics of the advertising industry. And over the last year, we have plenty of reason
Ah, the Super Bowl – a time when the world of sports collides headfirst with the galaxy of advertising, creating a supernova of entertainment, excitement,
I’ll begin by saying I’m no economist. I’m a pragmatist. One plus one has always equaled two in my mind. That’s why I’m left with