Advertising has long been described as a blend of art and science. However, where the art ends and the science takes over, it’s easy for
There is a lot of industry jargon in the advertising world. You’ve got CPC, CPA, CPM, and the one that sounds like a parking violation—RFP.
Introduction In the rapidly evolving landscape of digital advertising, the quest for efficiency and effectiveness leads us to a critical concept: supply path optimization (SPO).
We love data, it helps guide strategy, educate optimizations, and justify results. However, marketers today face immense pressure to base their decisions solely on data.
In late February 2020, I attended what would be my last in-person event before the COVID shutdown – LiveRamp’s RampUp San Francisco 2020. The theme
We recently called out Microsoft’s lack of transparency in specific aspects of their search advertising. Now we’re taking Google to task for their shortcomings and
