Media Insights

Marketers Should Bring Programmatic Media Buying In-House

I remember very vividly back in 2013 when I was asked to speak about the next up-and-coming trend in digital media buying at the Internet Summit.  We had begun testing programmatic media buying back in 2011, but really – we were using MediaMath’s full service DSP when we started, so I didn’t really count that Read More

Media Career Opp: Data Analyst

Career Opportunity for a Marketing Data Analyst:  Media Two is looking to bring on a data driven team member who wants to not only analyze data, but work directly with clients and their supporting teams to implement the strategies that the data is recommending. The role of data analyst will literally be to own the Read More

The Morning Paper

I still remember my parents getting the morning paper and looking forward to that tangible source of information about what was going on in the world.  It was a gateway beyond our little bubble of seclusion.  Men would meet at the local coffee shop, simply to discuss the morning’s paper and the political ramifications it Read More