Media Insights

Apple is about to crush your remarketing dreams.

If you’ve been relying on attribution tracking and driving users down the path to conversion through remarketing, you might want to hold on… I might ruin your week. Over the summer Apple announced a High Sierra version of Safari. It includes the Intelligent Tracking Prevention (ITP) feature that’s scheduled to go live on September 25th. Read More

Know Your Damn Role

If I had a nickel for every time a media partner wanted to discuss how great their CPA was, or how wonderful a campaign was performing because of their CTR, I would probably be writing this from my private island in the Caribbean. To all of the publishers, networks, websites and other media sources out Read More

Digital Media Viewability

Digital media viewability was defined by the IAB back in 2015 as having more than 50% of an ad loaded on a browser for more than 2 seconds.  The year prior to that study, we openly asked at Media Two what the standards should be and if the then current benchmark of 43.9% was a Read More