Media Insights

What Does Unified First Price Auction Mean to a Marketer?

Some of you may have heard Google’s programmatic offering Google Ad Manager (formerly DBM) is making a move to “simplify their bidding process”.  The announcement states that by the end of the year they are looking to move away from Second Price auctions and only execute on First Price auctions. This move only relates to Read More

Auto Campaign Updates By Google

To some, the thought of Google automatically managing their ad campaigns may sound like a dream come true… No more work to do, no more optimizations, no more understanding AI – just pure excellence from Google and their dedicated strategists. Well, I have a little different take on the topic… Let’s begin with the recent Read More

Digital Media Agency Career: Strategy

Digital Media Innovation Strategist Media Two has created a new role to help with the overview future guidance for our clients and agency.  This role entails research, review, and evaluation of new media technologies, platforms, media partners and publishers.  This person will help with both existing client strategies as well as for new business presentations. Read More