Media Insights

Internship: Media Designer

Wait?  What?!?  A designer position is opening at Media Two?  We haven’t had a media designer within these walls since 2012!  We don’t even know how to write up a description for this role, but here goes nothing!  The ideal candidate will: -Be a mind reader.  Because we can’t explain design, we need you to Read More

Google AdWords: Advertising Made Too Easy

Back in 1999, we beta tested for a new site called Google a soon-to-be-released advertising program – the modern day Google AdWords. At the time, it was really just testing brand keywords, product-based keywords, some really broad-based keywords (And I mean broad!  think super broad – like “dog” or “moon” when your product was a Read More

Marketers Should Bring Programmatic Media Buying In-House

I remember very vividly back in 2013 when I was asked to speak about the next up-and-coming trend in digital media buying at the Internet Summit.  We had begun testing programmatic media buying back in 2011, but really – we were using MediaMath’s full service DSP when we started, so I didn’t really count that Read More