Media Two Interactive

Media Buying

Marketers Should Bring Programmatic Media Buying In-House

I remember very vividly back in 2013 when I was asked to speak about the next up-and-coming trend in digital media buying at the Internet Summit.  We had begun testing programmatic media buying back in 2011, but really – we were using MediaMath’s full service DSP when we started, so I didn’t really count that …

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Optimize Shmoptimize

“We are making optimizations” You may hear your agency or sales rep say these words and you don’t think twice about what that actually means. You trust these words like it’s some kind of Wizard of Oz, man behind the curtain, deal. So what does the word “optimize” really exemplify in the context of digital …

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Apple is about to crush your remarketing dreams.

If you’ve been relying on attribution tracking and driving users down the path to conversion through remarketing, you might want to hold on… I might ruin your week. Over the summer Apple announced a High Sierra version of Safari. It includes the Intelligent Tracking Prevention (ITP) feature that’s scheduled to go live on September 25th. …

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Know Your Damn Role

If I had a nickel for every time a media partner wanted to discuss how great their CPA was, or how wonderful a campaign was performing because of their CTR, I would probably be writing this from my private island in the Caribbean. To all of the publishers, networks, websites and other media sources out …

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Digital Media Viewability

Digital media viewability was defined by the IAB was a bad thing or a good thing.  At the time, nobody had any clue – yet 3 years later, ad viewability is still up for debate and the trades have it “breaking news” anytime someone demands more. Obviously, over the years the accountability of traditional media …

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The Definitive Guide to Media Jargon – Part 2: Math Behind the Media

Note:  This is the second installment of a two-part blog post covering basic terminology, acronyms, abbreviations and definitions used in media planning and buying.  In case you missed it, read the first here. As any of my high school math teachers would tell you, becoming an astrophysicist was not in the cards for me.  Just …

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The Definitive Guide to Media Jargon – Part 1: Media Mumbo Jumbo

Note:  This is the first installment of a two-part blog post covering basic terminology, acronyms, abbreviations and definitions used in media planning and buying. We can probably all agree that in today’s world we live in a constant state of information overload.  Every time you turn around old Mr. Webster has found something new to …

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You’ll Never Get Hired by Media Two…

…by telling me how great you are, or how stupid someone else is or by showing me how many certifications you’ve achieved.  Believe it or not, I don’t really care about your resume either.  I glance at LinkedIn to get a feel for your experience simply to help with directional questions, but what I am …

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X Marks the Spot

Did you ever have a treasure map when you were a kid? Maybe one with the footprints to denote the correct path to follow and clues to be deciphered along the way. Perhaps your mom buried chocolate coins in a box, and made a map with clues about its location that provided hours of adventure …

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Dear Google, No YOU’RE Stupid!

We have all come across that person who is very knowledgeable in a particular topic. Whether it be nuclear science, or simply being able to recite the past NCAA basketball champions (along with their MVP’s) for the past 40 years. Whatever the topic of brilliance it may be, that person wants you to be sure …

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