Media
Spoiler Alert: Media Industry Lacking Training
According to a recent survey poll of 150 marketing, media and agency executives by ID Comms, their “Global Media Training Report” finds that 71% or
Michael Hubbard
April 26, 2019
Media Buying
What Does Unified First Price Auction Mean to a Marketer?
Some of you may have heard Google’s programmatic offering Google Ad Manager (formerly DBM) is making a move to “simplify their bidding process”. The announcement
Michael Hubbard
March 11, 2019
Media
Is Your Agency Profiting Off Click Fraud Credits?
• As a brand, do you have an agency managing your AdWords account? • Do you have access to your account? • Are you running
Trey Dickert
April 25, 2018
Media Buying
Google AdWords: Advertising Made Too Easy
Back in 1999, we beta tested for a new site called Google a soon-to-be-released advertising program – the modern day Google AdWords. At the time,
Michael Hubbard
March 27, 2018
Media Buying
Marketers Should Bring Programmatic Media Buying In-House
I remember very vividly back in 2013 when I was asked to speak about the next up-and-coming trend in digital media buying at the Internet
Michael Hubbard
October 31, 2017
Media
Optimize Shmoptimize
“We are making optimizations” You may hear your agency or sales rep say these words and you don’t think twice about what that actually means.
Melissa Ilardi
September 26, 2017
Media Two In the News
August 1, 2022 |
Kayleigh Barber
August 1, 2022 |
Michael Burgi
June 14, 2022 |
Kayleigh Barber
June 16, 2022 |
Tim Peterson & Kayleigh Barber
June 9, 2022 |
Tim Peterson & Kayleigh Barber
