Media Two Interactive

Media Buying

X Marks the Spot

Did you ever have a treasure map when you were a kid? Maybe one with the footprints to denote the correct path to follow and clues to be deciphered along the way. Perhaps your mom buried chocolate coins in a box, and made a map with clues about its location that provided hours of adventure …

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Dear Google, No YOU’RE Stupid!

We have all come across that person who is very knowledgeable in a particular topic. Whether it be nuclear science, or simply being able to recite the past NCAA basketball champions (along with their MVP’s) for the past 40 years. Whatever the topic of brilliance it may be, that person wants you to be sure …

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Programmatic TV: The Good, The Bad, The Fuzzy – Part 2

If you read Part 1 of this programmatic TV series, you probably already understand that programmatic TV offers many benefits such as lower costs, the ability to integrate third party data for more granular targeting and a more automated media process. You might already be considering it as a saving grace for your TV buys. …

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Five Things You Need to Know About Attribution

Attribution modeling. Anyone who’s had a professional conversation with me in the last four years has probably heard me harp on the subject. For those who are unfamiliar, the concept of attribution modeling is actually pretty simple. First, take every single data source you can think of from your marketing mix and centralize it. Second, track conversions against …

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5 Ways Your Agency is Failing You

You may have noticed already but many advertising agencies are failing their clients – failing to adequately prepare CMOs for the board room by failing to tell the story of what their marketing is actually doing to sell products and services. Agencies live in the data. Or at least they should, and there’s no key …

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Outsourcing Your Media Buying

Imagine if all of your strategies, ideas and thoughts were able to be vetted and acted upon. Better yet, imagine the sense of accomplishment you’d have from taking an idea from your head all the way to production. Part of your role as a marketer is to lead the strategic vision of your company, yet …

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You Get What You Pay For

Have you ever stayed in one of those low budget hotels in an effort to spend as little money as you can? I think it’s safe to assume that we all have, at one time or another, and for one reason or another. They are usually highly accessible, provide bare bones amenities, and typically have …

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Me and My (Digital) Shadow

You know that shirt that has been following you around on the internet for the past week? That way-different-but-kinda-cool shirt that you impulsively put in your shopping cart, but never quite got up the nerve to actually purchase? It seems to have a life of its own now and tails you like an orphan-puppy begging …

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Native. Undefined.

Native was once considered a standalone tactic used in reaching our audience – in a non-intrusive and relevant environment. Now we find ourselves increasingly identifying more tactics as ‘native’ when developing media strategies as the lines continue to blur with publishers, mobile platforms, video networks, commerce sites and social networks all offering some form of …

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Programmatic TV: The Good, The Bad, The Fuzzy – Part 1

In order to truly dive into the programmatic TV space, let us first separate it into the way we see it: the good, the bad and the fuzzy. This first blog post will tackle the good, everything that we have come to love in buying TV programmatically. TV upfronts are a 50 year old tradition …

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