Media Two Interactive

Media Buying

Attribution 101 – What the heck are we talking about?

Most of us have heard the old John Wanamaker quote, “Half the money I spend on advertising is wasted; the trouble is I don’t know which half.”  It’s been over a hundred years since those words were first uttered, yet for some reason the advertising industry still struggles with the same familiar challenge. For the …

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Ad Targeting Perfection

Let’s face it, most companies have some idea of the audience they are trying to reach with their advertising message. The real question is how can they ensure that they are reaching and engaging with that audience efficiently and effectively? What if we told you that we could accurately serve an ad to a target …

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Media Buying Transparency

Media Buying Transparency in Advertising appears to be the term and hot topic as we wind down 2016.  From the Association of National Advertisers (ANA) releasing their K2 Media Transparency report in June, to the most recent “Bid Rigging” claims from the Department of Justice against the 4 major advertising holding companies, there is a renewed …

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What’s the Deal With Outstream Video?

Outstream video, in-content video, native video.. different names describing the same thing! Let’s call it outstream video for today. Outstream is a video format that is embedded within content rather than instream formats such as pre-roll.. meaning that a user does not need to be watching video content in order to view the ad. The …

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