More Distrust in TV Ratings and an Increased Need for Unified Measurement
Nielsen recently announced that they are taking an accreditation hiatus from the Media Ratings Council. It was uncertain whether the MRC would suspend their accreditation;
Nielsen recently announced that they are taking an accreditation hiatus from the Media Ratings Council. It was uncertain whether the MRC would suspend their accreditation;
Despite the growing fear of the coronavirus in recent weeks, we decided to pack our hand sanitizer and attend LiveRamp’s RampUp Summit in San Francisco.
Tis’ the season much of the general population dread. No, I’m not talking about having to sit through another Thanksgiving dinner with your in-laws. It’s
There are so many options within Google Ads when it comes to bidding strategies, how do you know which is best for your campaigns? Maintain
At Media Two we often encounter the question, “Why would I pay for clicks on my brand own name [via paid search ads] when I
A constant debate you’ll hear in the world of digital media buying is the debate between the Google Display Network (GDN) and programmatic buying using