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Media Buying

Media Buying Transparency

Media Buying Transparency in Advertising appears to be the term and hot topic as we wind down 2016.  From the Association of National Advertisers (ANA) releasing their K2 Media Transparency report in June, to the most recent “Bid Rigging” claims from the Department of Justice against the 4 major advertising holding companies, there is a renewed …

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What’s the Deal With Outstream Video?

Outstream video, in-content video, native video.. different names describing the same thing! Let’s call it outstream video for today. Outstream is a video format that is embedded within content rather than instream formats such as pre-roll.. meaning that a user does not need to be watching video content in order to view the ad. The …

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