Google recently announced the coming upgrade regarding Google Ads Discovery campaigns, soon to be known as Demand Gen campaigns. And like you, we’re not terribly
The digital advertising industry is constantly evolving. With the advent of new technologies, changes in data privacy norms, and the need to stay ahead of
Media buyers often have a different perspective on why an ad is good. Things like brand recall, trackability, or a call to action give us
Over 150,000 workers laid off in the tech industry over the last several months. The number is staggering. Google, Amazon, Meta, Twitter, Salesforce, and the
It’s that time of year again—time to start planning your Black Friday shopping spree! Retailers have already started releasing information about this year’s deals, and
You may have heard about this little company called Amazon. It’s been over ten years since they launched the first Retail Media Network (RMN), and
