Attribution modeling. Anyone who’s had a professional conversation with me in the last four years has probably heard me harp on the subject. For those who are
You may have noticed already but many advertising agencies are failing their clients – failing to adequately prepare CMOs for the board room by failing
Imagine if all of your strategies, ideas and thoughts were able to be vetted and acted upon. Better yet, imagine the sense of accomplishment you’d
Native was once considered a standalone tactic used in reaching our audience – in a non-intrusive and relevant environment. Now we find ourselves increasingly identifying
In order to truly dive into the programmatic TV space, let us first separate it into the way we see it: the good, the bad
Most of us have heard the old John Wanamaker quote, “Half the money I spend on advertising is wasted; the trouble is I don’t know
