Media Insights

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Half Truths and Whole Problems – The Challenge of Tracking Conversions

The digital advertising industry has a problem. And no, I’m not talking about privacy concerns or lack of transparency. Those topics are certainly on the …

Top Reasons To Bid On Your Brand Name In Paid Search

At Media Two we often encounter the question, “Why would I pay for clicks on my brand own name [via paid search ads] when I …

Demand-Side Platforms Versus Google Display Network

A constant debate you’ll hear in the world of digital media buying is the debate between the Google Display Network (GDN) and programmatic buying using …

The Programmatic Display Landscape Simplified

Programmatic advertising has seen exponential growth over the last ten years and is now implemented in most media strategies. Estimations by eMarketer state that by …