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Paid Search In The Era of COVID-19
As the majority of United States consumers move indoors to flatten the curve of COVID-19, we are interested in how the pandemic affects the habits
David Shaw
March 27, 2020
Media Insights
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Media Planning
Media Planning and Travel Planning
The first case of the Coronavirus was announced in China on December 31st and just 3 weeks later, the first case in the United States
Michael Hubbard
March 12, 2020
Media Buying
RampUp San Francisco 2020: Here’s Our Takeaways
Despite the growing fear of the coronavirus in recent weeks, we decided to pack our hand sanitizer and attend LiveRamp’s RampUp Summit in San Francisco.
Kelli Hashimoto
March 6, 2020
Media Buying
Political Campaigns in the Digital Age
Tis’ the season much of the general population dread. No, I’m not talking about having to sit through another Thanksgiving dinner with your in-laws. It’s
Heather Morrison
November 18, 2019
Analytics
Effectively Utilizing Your 1st Party Data
As a brand, in how many different places do you store information on your customers, clients, or potential clients? In a CRM ? Multiple email lists?
Cassie Lawlor
November 11, 2019
Media Buying
What Bidding Strategy Should You Use? Manual or Smart Bidding?
There are so many options within Google Ads when it comes to bidding strategies, how do you know which is best for your campaigns? Maintain
Lily Johnson
November 4, 2019
