If you’ve been relying on attribution tracking and driving users down the path to conversion through remarketing, you might want to hold on… I might
If I had a nickel for every time a media partner wanted to discuss how great their CPA was, or how wonderful a campaign was
Digital media viewability was defined by the IAB was a bad thing or a good thing. At the time, nobody had any clue – yet
Note: This is the second installment of a two-part blog post covering basic terminology, acronyms, abbreviations and definitions used in media planning and buying. In
Note: This is the first installment of a two-part blog post covering basic terminology, acronyms, abbreviations and definitions used in media planning and buying. We
…by telling me how great you are, or how stupid someone else is or by showing me how many certifications you’ve achieved. Believe it or
