Note: This is the first installment of a two-part blog post covering basic terminology, acronyms, abbreviations and definitions used in media planning and buying. We
…by telling me how great you are, or how stupid someone else is or by showing me how many certifications you’ve achieved. Believe it or
Did you ever have a treasure map when you were a kid? Maybe one with the footprints to denote the correct path to follow and
We have all come across that person who is very knowledgeable in a particular topic. Whether it be nuclear science, or simply being able to
If you read Part 1 of this programmatic TV series, you probably already understand that programmatic TV offers many benefits such as lower costs, the
Attribution modeling. Anyone who’s had a professional conversation with me in the last four years has probably heard me harp on the subject. For those who are
