Outstream video, in-content video, native video.. different names describing the same thing! Let’s call it outstream video for today. Outstream is a video format that
Does anyone remember the Hi-C marketing campaign that rolled out by stating clearly on the juice container “Contains 10% real fruit juice!”? Like many, my
In the world where only the acronym’s advance faster than the technology, we often have to take a step back and make sure we’re not
So today I had the opportunity of sitting on a panel of “big data” experts at the Triangle Interactive Marketing Association (TIMA). I have to
Programmatic Media Buying is defined as the automated process for which one can purchase display media advertisements via an online bidding process. Typically, remnant inventory
Yes, there are plenty of critics in the world, so I won’t pretend to be perfect – but here’s some of my high-level wondering’s on
