Media
Is Viewability an Issue or Advantage?
Does anyone remember the Hi-C marketing campaign that rolled out by stating clearly on the juice container “Contains 10% real fruit juice!”? Like many, my
Michael Hubbard
December 8, 2014
Media
Definitions in the RTB and Programmatic Advertising World
In the world where only the acronym’s advance faster than the technology, we often have to take a step back and make sure we’re not
Michael Hubbard
November 26, 2013
Analytics
Big Data or Big Marketing Opps?
So today I had the opportunity of sitting on a panel of “big data” experts at the Triangle Interactive Marketing Association (TIMA). I have to
Michael Hubbard
November 20, 2013
Media
Digital Media Strategy | Programmatic Media Buying
Programmatic Media Buying is defined as the automated process for which one can purchase display media advertisements via an online bidding process. Typically, remnant inventory
Michael Hubbard
November 15, 2013
Media
Super Bowl 2012 Advertising
Yes, there are plenty of critics in the world, so I won’t pretend to be perfect – but here’s some of my high-level wondering’s on
Michael Hubbard
February 6, 2012
Media Two In the News
March 14, 2022 |
Kayleigh Barber
February 3, 2022 |
Michael Bürgi
February 1, 2022 |
Kayleigh Barber
December 8, 2021 |
Interactive Advertising Bureau (IAB)
