
Conscious Media Investment
We see media as an investment. It isn’t just an expense, but an opportunity to generate revenue. A conscious investor is keenly aware of where
We see media as an investment. It isn’t just an expense, but an opportunity to generate revenue. A conscious investor is keenly aware of where
The digital advertising industry is constantly evolving. With the advent of new technologies, changes in data privacy norms, and the need to stay ahead of
Around a year ago, we began a process of reflection here at Media Two – looking at the values that truly make up our culture
Media buyers often have a different perspective on why an ad is good. Things like brand recall, trackability, or a call to action give us
Over 150,000 workers laid off in the tech industry over the last several months. The number is staggering. Google, Amazon, Meta, Twitter, Salesforce, and the
I get the question all the time. “Aren’t we just bidding against ourselves?” Redundancy across technology and media platforms used by agencies or brands is