A constant debate you’ll hear in the world of digital media buying is the debate between the Google Display Network (GDN) and programmatic buying using a demand side platform (DSP). The Google Display Network is just that, a network. Though making up for a large portion of the inventory, DSPs still have a much greater […]
Demand-Side Platforms Versus Google Display Network Read More »
Programmatic advertising has seen exponential growth over the last ten years and is now implemented in most media strategies. Estimations by eMarketer state that by 2021 almost 88%, or $81 billion, of all US digital display ad dollars will transact programmatically. To have a better understanding of how programmatic works and why it’s become increasingly
The Programmatic Display Landscape Simplified Read More »
Social media is continuing to take over the advertising industry by storm – and we as advertisers and agencies are loving it as we continue to find new ways to reach and engage with consumers! With constant updates, from new features to new ad formats, advertisers must embrace the test-and-learn mentality to determine the best
Finding Success with Instagram Stories Read More »
