Media Two Interactive

Month: September 2019

Demand-Side Platforms Versus Google Display Network

A constant debate you’ll hear in the world of digital media buying is the debate between the Google Display Network (GDN) and programmatic buying using a demand side platform (DSP).  The Google Display Network is just that, a network. Though making up for a large portion of the inventory, DSPs still have a much greater …

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The Programmatic Display Landscape Simplified

Programmatic advertising has seen exponential growth over the last ten years and is now implemented in most media strategies. Estimations by eMarketer state that by 2021 almost 88%, or $81 billion, of all US digital display ad dollars will transact programmatically. To have a better understanding of how programmatic works and why it’s become increasingly …

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Finding Success with Instagram Stories

Social media is continuing to take over the advertising industry by storm – and we as advertisers and agencies are loving it as we continue to find new ways to reach and engage with consumers! With constant updates, from new features to new ad formats, advertisers must embrace the test-and-learn mentality to determine the best …

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