Every few weeks, Google releases new features in AdWords they test before pushing out the all advertisers. Some are only available to select clients in closed tests. Some are released to the public after testing. Some close without ever seeing the light of day. These tests are Betas. If you’re not familiar with them, Betas […]
An Overlooked Feature in Search: Beta Testing Read More »
Note: This is the second installment of a two-part blog post covering basic terminology, acronyms, abbreviations and definitions used in media planning and buying. In case you missed it, read the first here. As any of my high school math teachers would tell you, becoming an astrophysicist was not in the cards for me. Just
The Definitive Guide to Media Jargon – Part 2: Math Behind the Media Read More »
Note: This is the first installment of a two-part blog post covering basic terminology, acronyms, abbreviations and definitions used in media planning and buying. We can probably all agree that in today’s world we live in a constant state of information overload. Every time you turn around old Mr. Webster has found something new to
The Definitive Guide to Media Jargon – Part 1: Media Mumbo Jumbo Read More »
…by telling me how great you are, or how stupid someone else is or by showing me how many certifications you’ve achieved. Believe it or not, I don’t really care about your resume either. I glance at LinkedIn to get a feel for your experience simply to help with directional questions, but what I am
You’ll Never Get Hired by Media Two… Read More »
