I remember very vividly back in 2013 when I was asked to speak about the next up-and-coming trend in digital media buying at the Internet Summit. We had begun testing programmatic media buying back in 2011, but really – we were using MediaMath’s full service DSP when we started, so I didn’t really count that …
Marketers Should Bring Programmatic Media Buying In-House Read More »
I still remember my parents getting the morning paper and looking forward to that tangible source of information about what was going on in the world. It was a gateway beyond our little bubble of seclusion. Men would meet at the local coffee shop, simply to discuss the morning’s paper and the political ramifications it …
Last week I attended iMedia’s Agency Summit where agency professionals gathered to discuss how agencies and media evolve with technology innovations constantly disrupting our industry. Here are a few takeaways from the summit: “Be the thing, not the thing that sells the thing.” This is a pearl of wisdom from Andrew Essex’s book, The End of …
