Media Two Interactive

Month: October 2017

Marketers Should Bring Programmatic Media Buying In-House

I remember very vividly back in 2013 when I was asked to speak about the next up-and-coming trend in digital media buying at the Internet Summit.  We had begun testing programmatic media buying back in 2011, but really – we were using MediaMath’s full service DSP when we started, so I didn’t really count that …

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The Morning Paper

I still remember my parents getting the morning paper and looking forward to that tangible source of information about what was going on in the world.  It was a gateway beyond our little bubble of seclusion.  Men would meet at the local coffee shop, simply to discuss the morning’s paper and the political ramifications it …

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