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Month: January 2022

Google Announces Topics API as FLoCs Fly Away

In the latest move in the privacy wars, Google has announced they’re launching Topics as an alternative for their much-maligned plan to replace third-party cookies with the Federated Learning of Cohorts (FLoC). Where FLoCs proposed using browser data to assign a user to a “cohort”, Topics will instead leverage browsing history to represent a user’s …

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