Media Two Interactive

January 2022

Google Announces Topics API as FLoCs Fly Away

In the latest move in the privacy wars, Google has announced they’re launching Topics as an alternative for their much-maligned plan to replace third-party cookies with the Federated Learning of Cohorts (FLoC). Where FLoCs proposed using browser data to assign a user to a “cohort”, Topics will instead leverage browsing history to represent a user’s […]

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