We see media as an investment. It isn’t just an expense, but an opportunity to generate revenue. A conscious investor is keenly aware of where they’re investing and the impact that their investments will have. Conscious media investment is when advertisers and their media agencies actively invest in media that reflects their values. Media investments …
The digital advertising industry is constantly evolving. With the advent of new technologies, changes in data privacy norms, and the need to stay ahead of the competition, it can be difficult to stay on top of what’s happening. That is why it was so exciting to attend the Digiday Media Buying Summit that focused on …
Around a year ago, we began a process of reflection here at Media Two – looking at the values that truly make up our culture and the shared virtues and principles that have been the constant drivers of our success. A quarter century of ups and downs offered a lot to look at, but the …
