Media Two Interactive

Month: October 2019

Half Truths and Whole Problems – The Challenge of Tracking Conversions

The digital advertising industry has a problem.  And no, I’m not talking about privacy concerns or lack of transparency.  Those topics are certainly on the list, but before those issues made mainstream discussion – years before programmatic or GDPR was even a thing – marketers were becoming obsessed with the sheer trackability of digital.  If …

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