Media Two Interactive

Month: October 2019

Google Ads Partner Program: What it is and why it’s pointless

The timeline of bringing on new business is a long one. It involves a lot of Q&A calls in order for clients to become comfortable enough with an agency’s process to form a partnership. In that vetting process, two questions always come up: How do you bill, and are you a Google Partner in Google …

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Half Truths and Whole Problems – The Challenge of Tracking Conversions

The digital advertising industry has a problem.  And no, I’m not talking about privacy concerns or lack of transparency.  Those topics are certainly on the list, but before those issues made mainstream discussion – years before programmatic or GDPR was even a thing – marketers were becoming obsessed with the sheer trackability of digital.  If …

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Top Reasons To Bid On Your Brand Name In Paid Search

At Media Two we often encounter the question, “Why would I pay for clicks on my brand own name [via paid search ads] when I come up organically in the first position?”  For some, this strategy seems like a waste of ad spend that “doubles up” on SEO efforts. In reality, bidding on your brand …

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