RFP vs. RFI: Knowing Your Acronyms and Saving Everyone’s Time
There is a lot of industry jargon in the advertising world. You’ve got CPC, CPA, CPM, and the one that sounds like a parking violation—RFP. And let’s not forget its often confused cousin, the RFI. If you’re mixing these up, don’t worry; you’re not alone. Let’s break down the differences between an RFP (Request for […]
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