The Dark Side of Consolidation: How the Omnicom/IPG Merger Hurts Clients and Employees
As the CEO of a media buying agency, I’ve witnessed firsthand the seismic shifts in our industry resulting from mergers and acquisitions. In the last ten years, this has been especially prevalent in the ad tech world, but lines between ad tech and agency service are now blurry at best. With the strong likelihood of […]
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